If you’ve set-up an Internet business but you’re not blogging about it, then you’re missing out on one of the best ways to get free targeted traffic to your website. However, getting a blog up and running and keeping it updated is only part of the story. One of the most successful blog strategies involves taking advantage of web 2.0 social networking sites to publicize your blog posts.
The main reason why social bookmarking sites should be a part of your daily Internet business activities is that many people use these sites as their main source of news and gossip. A popular social news site such as Digg gets a lot of traffic. Digg attracted more than 230 million visitors in 2008 futmax.org. People visit Digg and similar sites to find out what’s new and to share content from the web, including their own blog posts. If users like what they read, they can vote for the article, and if an article is popular enough, it will reach the top pages of Digg and be seen by millions of visitors. Other social sites use a similar voting system.
If the blog posts you submit to Digg and other social sites don’t get any votes, you’re still getting the benefit of building one-way backlinks to your blog, so it’s well worth the time in making a point to submit your blog posts to social marketing sites. Also, it’s very easy to do and quite often takes just a click of a button.
Another benefit from blogging regularly and submitting your posts to social networking sites is branding yourself and building your credibility. Make sure that you use keywords that people are using to search for your kind of business. Social networking will also give your blog a great boost in search engine rankings, and you may find that you can get your site into the top ten of Google for a wide range of keyword terms if you take a disciplined approach to social marketing.
Speaking of discipline, don’t take on too much when it comes to social networking. Too many people try to submit their post to every social networking site that they can find only to feel overwhelmed by the huge number of social networking sites that have sprung up in a relatively short time.
It’s much easier to choose a dozen of the best social networking sites for your business and to concentrate 90-95% of your social networking and marketing effort on making regular submissions to those sites. The other 5-10% of your allocated time can be used to post occasional submissions to other social marketing sites where you want to maintain a presence.
The market today is ever increasing and the demand for keeping at par with the top-notch companies is one of the biggest challenges that the businesspersons come across. Merely launching the product and services do not draw customers nowadays. So keeping the pace with technology, most of today’s businesspersons have started blogging for business. You have surely heard about websites that promote the company and contain information related to the services and products. On similar lines, the concept of blog has come up, which helps all types of businesspersons to draw the attention of the people in the target market for buying the products or services that they are selling.
Before you start wondering what kind of blogging for business will be good, you should know what a blog is. Not everyone can learn the HTML coding and develop a website. However, they can describe about their product using small articles, news update, company information, pictures, and videos and so on. Blog means using these collated methods to make it look like a small website. It can contain company news, product launches, and information about the eminent faces in the business and also advertisements and marketing related topics. Therefore, your blog will help you to establish your business in this highly competitive international market.
Blogs can be of different kinds but blogging for business will essentially contain the information related to the business including advertisements. A benefit of blog is its sequential order of placing the last updated post on the top. This helps the readers to know the latest update or event that has taken place in your company. The older information or posts automatically move to the archives, which are accessible as well. One of the biggest advantages of blogging is that you need not be technically sound to create a blog. Even though you have to create a blog using different languages like HTML or PHP, the blogger can do without knowing these languages.
Many preset themes and templates are available for the same, which only needs editing while you are using it for your blog. You can even change the themes to give the blog a different look and feel. So basically, while blogging for business, you should be aware of what content you want to put and where. In other words, the content and design is what you need to know. A number of online interfaces like Blogger, Type pad, Word press etc. are available to help the bloggers give their blog the final look. With the content and objective in mind, you need to choose the theme and continue with it.