You brand to be profitable. You brand so you don’t have to compete solely on price. It gives you something else to talk about. Unless you’re Wal-Mart, it’s tough to lead on price – pretty easy for someone to undercut your position. Wal Mart certainly will. You better to compete on value. Customers will pay more if they believe you offer them a better produce or service. Or using you makes them feel good. Or feel important.

If you charge only low prices, you’re more vulnerable to market forces. You become just a commodity and lose. Think about how a local mom ‘n pop general store would compete with Wal-Mart in their town. Certainly not on lowest price. The only way is by delivering an incredible level of service and a sense of community. By making customers feel so welcome and solving their needs better than Wal-Mart. Wal-Mart forces similar stores to reinvent themselves or face extinction each time they enter a market KICKASS.CD. Sad but true. Target succeeds because they combine low prices with great design and fashion, but Wal-Mart’s closing in on that angle as well.

Strong brands allow you to price higher which increases profitability. Which makes it easier to reinvest in your business. To continue innovating for long term sustainability. And when you deliver a greater return on value, price becomes even more irrelevant. A customer doesn’t care how much better you made your product if it still doesn’t deliver. Or how hard you worked on it KICKASS TORRENT. They only care about what’s it does for them. When you think about your brand, envision your customer. Think about what makes them tick. What sparks their emotions. Brand accordingly.

You Brand to become a habit. Gain top of mind awareness to make it easy to choose your product fast. In Blink by Malcolm Gladwell about the power of thinking without thinking he demonstrates the power of split decisions.

When you create a brand that becomes a habit, your customers think less about price as long as you’re delivering an awesome amount of value. They won’t care about price as long as your brand solves their most pressing problems. How much more rewarding is it to create a brand where because you’re helping others with your kickass service and products, they don’t think about price? Isn’t that more fun than brow-beating people to buy your stuff? Or fighting for the scraps at the bottom just to survive?

P.K. Prothe is a self-professed brand geek. For more than 18 years he’s helped create brands with personality and compelling customer experiences. Not one content with the status quo, he stays current on the trends and techniques that work for the Web 2.0 world, and shares his expertise here to help you succeed. It’s all about using sound principles to get action that delivers a sustainable competitive advantage. See more at []

Guitar playing is just like any other physical activity that you do. Remember how athletes would run some laps or do some calisthenics before a game? It is pretty much the same with guitar playing. Have you ever experience practicing something and getting it right after several attempts then after a couple of hours, you just can’t seem to play it right? It can be really embarrassing for you especially when you are going to play the piece for an audience. And the only thing that you can blame when it comes to these conditions is the lack of warm up for your hands.

No one guitar player can play some badass guitar in a blink of an eye. Your abilities will actually depend on the disposition of your mind and body at that given time when you are playing the guitar. Look at it this way. You can’t play some kickass guitar right when you wake up in the morning. The hand’s muscles and tendons are still stiff; you are not able to think straight just yet; and you don’t even have your eyes fully open just then. This is not going to be the best conditions for you to play some really awesome guitar, right?