I would even go as far as to suggest it is one of the most challenging aspects of online marketing. It doesn’t take long to start feeling as if you have writers block, getting stuck for ideas and lacking in luster. But do not despair I am going to give you 8 useful tips to get your juices flowing with ideas for your blog posts.
Try to always keep a note pad or a voice recording device with you. I often find I get ideas for my posts in the most unlikely places and unusual times. I can be out and about and notice something in an advert or maybe on the train and just observing life. Maybe you will get your inspiration when you are relaxing or doing some physical exercise. You will often find you get ideas when you are not thinking about blogging.
Make sure you keep up with you industry news. This will keep you on point when it comes to all the latest news and information in your particular market. Look at web sites and blogs that are related to your market and subscribe to a few don’t go crazy the temptation will be to subscribe to everything. Choose a few that appeal to you and ones you feel give you value. Whenever you are a bit stuck for ideas all you need to do is scan through them, see what they are saying.
Better still find an interesting topic that you can blog about. When making your decision be aware that your readership should be able to relate to the subject matter so you will need a good explanations as well as being able to take something away when they have finished like learning and understanding something.
Reading the blog posts of others blogging on your market is another great way to get some inspiration. Because you are already keeping up with industry news you will be reading articles from bloggers in your chosen market or industry. Your opinion might not be the same maybe you are reading posts covering subjects you feel passionately about or maybe you can put a different stance on a subject matter. Then start blogging. Even if you feel that the subject matter has already been well covered but you still have something to offer just get writing.
Because we are always advised to be sure that our content is always original it is easy to get yourself worked up and even burnt out with the pressure you can put on yourself. So don’t be shy about looking around to get ideas and post from others.
If you work in a company and it is your responsibility to look after your company blog then asking colleagues, even work associates that work in different departments. It doesn’t matter the position the person holds in the company be it the managing director or the blog manager the thoughts ideas and opinions of colleagues will be sure to make your blog a more interesting place. You can also keep your posts open to other industry experts, guests and industry posts so they can also contribute.
Don’t get carried away thinking that every blog post has to be awe-inspiring or mind-blowing. Keep things simple ad basic. For instance can you create a simple how to post? You will have talents and expertise that come to you easily now but your readers might not know or finding it difficult to get to grips with. All drivers experience moments when they cannot remember all aspects of their journey, this is an example of how much driving has become a subconscious action. But I am sure we can all remember when we first got behind the wheel of the car, all that hand eye coordination took a while to get used to! My point is when we become expert at something we often forget how we struggled or had difficulty with certain aspects of learning something new.
Another way to alleviate the stress of original content is to examine other types of media that you can use to add a different perspective to your blog. Video posts have become very popular because a lot of people can relate more quickly to visual ways of taking in information. Always consider adding a brief text of the video for readers who prefer or relate to text. Other media that can improve stick rate to your blog (keeping your readers there for longer periods of time) are cartoons, graphs or charts or a combination of all these formats to create an info graphic.
Everyone new to blogging will have a list of ideas that at the time of creation seemed endless. However if you have been blogging for a while then that list and a few more are probably quite dried up by now. Looking at your old posts might seem like a strange idea but often you will find that topics you have blogged about will have related sub topics that will be interesting. Chunk down in your thinking, like picking grains of salt or sand. By revisiting your old blog posts you will find other topics that you can write about.
Often times, two totally unrelated subjects can be combined. An excellent example of this is cupcakes. You would imagine that cupcakes will mainly appeal to an audience or readership interested in cakes and or baking. But when combined with marketing you extend your reach of audience or readership. It does not seem that they are related at all but when you leverage the power of relevance you reach both cupcake lovers and people who are interested in marketing.
There is a misconception that using other people’s content on your blog is unoriginal, far from it. Using other people’s hints tips, videos, slide shows and info graphics can be an invaluable asset to your blog. It can add value to your readers by keeping them well informed and it is an awesome generator of traffic due to the fact you have the ability to see relevant information all in one place.https://www.glamtush.com