Most startup blogs are small, like many startup businesses, but over time and regular updates your audience can drastically grow. As a small business it is important to start your blog early because this can be one of the most cost effective ways to start marketing your business. As your business grows so will your number of followers and those who become faithful will appreciate your information and possibly become future consumers. Not sure how to get started, below are a few tips to get you on your way.

1. Use other people’s blogs to establish yourself as an expert: Reading and commenting on blogs within your industry niche or close to your niche can help you to establish yourself as an expert. You can offer your own opinions or angles to the entries being posted When appropriate, you can even offer links to your own blog entries or articles as additional information and support to the readers. This step is very important, because as a new blogger you will learn from others more experienced than yourself.

2. Use your blog as a form of communication: Use your company blog as a way for your potential customers to learn about you and your business. A blog is a great way to express yourself and show off your business’ quality. You want your readers to feel like you are talking to them as a friend, without being too personal. Also, use the blog to ask questions to your readers in hopes of a reply or comment on your blog. All of this will help to establish an environment where people know they can receive answers to their problems, as well as read fresh, interesting content.

3. Define your topic and stick to it: Now that you have decided to add a company blog to your website, determine what your main focus will be and stick to it. For example, if you are in the organic gardening industry stick to topics like; organic gardening 101, dangers of pesticides, USDA regulations etc. Sticking with a niche topic will target the potential consumers that you want. An individual who swears by genetically modified food will be much less likely to become a consumer in the future.

4. Stay current and up to date: Old news is bad news for blogs. This is not to say that you cannot post comments or complete a write-up on something that happened a few days ago, but you can?t post something that happened four months ago and expect people to fine value in it. It is important to stay current with issues and news happening in your industry if you want to build a steady following.