A discourse on existing problems can be enriching even when an obvious solution does not emerge. Getting a broader perspective from like-minded people provides for an objectivity factor, often overlooked in the software technology industry deeply involved in upgrading and maintaining versions. This breakaway from routine activity is healthy for app developers as well.
Two major events highlighting social media have unfolded this month: Inside Social apps and the ongoing Social Media Week, highlighting important causes and concerns, present and future trends pertaining to apps, particularly Facebook app香港相親網.
Social Gaming through innovative apps
It is correct that Facebook Credits have not proven successful in revenue generation and conversion rate. It became obvious during the course of discussions that Facebook is facing a challenge competing against other platforms as far as gaming is concerned. Game developers are turning to other platforms because of Facebook Credits’ disappointing low conversion rate. For Facebook to worry about monetary returns is understandable, but survival is something they need not worry about. Even when games are popular on independent or other platforms, discussions and exchange of information, for instance, regarding the game, among users, remains common. There is more to socializing than gaming, and Facebook is leading the social platform thus far. The future looks bright for Facebook and developers, who may be too hasty in their decisions, will return 相睇結婚.
The concept of ‘social’ gaming refers to the fact that game play involves a high level of interactivity. This is not just with leadership board of a select group of friends, but a wider circle that continues to expand. A leading representative of a gaming zone suggested that developers should spend time creating new and unique games rather than on adding variations to borrowed concepts. The picture should become clearer by now: create new, enticing games on the using the same platform. Credits and therefore, revenue will increase naturally speed dating.
Social marketing through content management
Brand promotion through social media has proven volatile on the earlier successful campaigns. Forecasts are not as positive on this front. Facebook and Twitter may be pioneers in advertising on social media, but there is such a thing as overcrowding with excessive users on a platform. In addition to the massive free advertisements, the traffic jam on Facebook’s newsfeed has thus obliterated what advertisers claim as wasted marketing.
Content is decidedly the prime tool for marketing, whatever the mode of distribution. Therefore, Facebook needs to reevaluate the kind and quality of content made available and based not just on user demand, but concentrate on molding their mindset towards in order to standardize advertisements. This applies to direct and indirect marketing tools used invariably on Facebook. The interdependence of content with social media must not be undermined. Entrepreneurs and SME businesses are looking at other avenues, such as the Web video and social television. Tran media will enhance interaction and take marketing to the next level. If all goes well, virtual marketing will take away viewers away from the regular television sets and through such visually enhanced experiences, but not without proving that content they offer is better than any other medium.