Are you one of the many who may be tempted by advertisements for diet pills and other weight loss products promising easy, quick ways to lose weight? Were you aware that a simple 30 minute infomercial can cost anywhere from $80,000 to 120,000 dollars to make. Pretty crazy don’t you think? Yet time and time again you see countless weight loss infomercials selling product after product.
Fad Diets and many diet pills are pitched by persistent advertising and many people, possibly even you will join the parade of followers. Yet 95% of the time, these weight loss products will prove to fail you once again — leaving you with nothing but charges to your credit card and set-up to regain all those pounds. So why are people constantly and willingly paying their hard earned money for these weight loss products?
“Stop Throwing Your Hopes Into Every Weight Loss Product That Comes By”
We want you to stop being their guinea pigs and understand and realize just how many of these diet pills and other weight loss companies are cashing in at your expense. To help you avoid getting “trapped or suckered” into believing or choosing a weight loss product or service that does nothing but contribute and add to the problems.
Stop Getting Taken! The following factors are exactly what many weight loss products and services use and exploit in order to get you to buy into their utterly false claims…
Factor 1 — HOPE
Hope is a good thing, you need hope. But the problem is that many times you have such high hopes that you put those hopes into anything, regardless if its legit or not. By putting your hopes of weight loss into products and services that are not providing the necessary means you need, your ultimately setting yourself up for failure and your hopes will get crushed. Have hope, just make sure you put your hope into the right service and don’t let your strong sense of hope blind you into not seeing the red-flags and other lies.
Bottom Line — Don’t let your strong sense of hope make you believe things that are not true!
Factor 2 — Emotion
Lets face it, your weight and appearance can be a touchy, emotional subject. And it should be, its your life! But how many times have you seen a weight loss infomercial where someone breaks down into tears while talking about how miserable they were when overweight and how deeply happy Carbofix and relieved they are now … and how they owe it all to that particular weight loss product or “revolutionary system.” The product is doing this intentionally!
Weight loss products know you’re emotional about how you look … they also know that when your emotional, it causes you to act on impulse. They have a better chance to “hook- you” when you’re emotional and “touched.” Products try to stir up your emotion in an effort to get you to act impulsively and buy into their claims. You should be emotional about your health and the way you look, but don’t let them use your emotion against you. Don’t let your emotion blind you into not seeing the red-flags and real reason that they’re really there — to get the “2 easy payments of $39.99” out of you!
Factor 3 — Marketing Savvy & Media
Just because you’re constantly seeing weight loss ads and commercials for diet pills and the new “xxx diet” does not mean it works and is credible. Just because you see a celebrity hosting the weight loss infomercial or program (who has been generously paid off … do you really think a movie star is going to do an infomercial for free?) does not mean it’s effective. What it does mean is that they have thousands, if not millions of dollars to pay for advertising and marketing so they can get their product in front of you, be it radio, television, internet etc. so they can constantly “pitch you.”
How affective is marketing? Recently, a diet pill company was making the bogus claim “take our weight loss pill and you can eat what you want and burn fat as you sleep” and made $152 million in profit over 3 short years by doing radio commercials at over 600 stations across the country! That is until the Government stepped in and cracked down! And all the restaurants that are adding the “new xxx diet approved” menus, all they’re doing is trying to make money too! Restaurants know that people are willingly paying, so why wouldn’t they add low carb diet dishes (even though the number of calories in these dishes are alarmingly high and will cause you to pack on pounds!)
Realize, that just because you see a weight loss product time and time again on the television or radio does not mean it will be effective in losing permanent weight. All these weight loss companies are trying to do is get their product in front of you over and over so it will be there when you’re ready to buy. Many people make the mistake of assuming a product is credible simply because it’s constantly on television.